Careers and stakeholders

Foreseeable professional outlets for graduates of the Master's Degree in Public and Corporate Communication include:
- Positions of responsibility in the field of design, direction and evaluation of corporate communication plans, marketing, external relations and advertising.
- Positions of responsibility in the field of design, direction and evaluation of social communication plans, social marketing and political-electoral marketing, external relations, political and public affairs consultancy;
- Responsible and consultancy positions in the direction of communication and marketing offices in private and public companies, in agencies of the advanced tertiary sector and in market research institutes, voluntary associations, political parties and demoscopic institutes;
- Design of interventions in the field of corporate social responsibility. Management tasks in research organisations, demoscopic institutes, voluntary associations, non-governmental agencies;
- Coordination of advanced digital communication activities.

In particular, the Master's degree course provides the skills associated with the following professional profiles:

Digital communication professions
Function in a work context:
the professions included in this unit apply skills to produce, manage, control, the communication that takes place through social media and the network more generally.
Competences associated with the function:
ability to create content for social media, manage and moderate feedback received, ability to manage large online audiences.
Career possibilities:
social media manager, SEO manager, web-designer, community management, copywriting.

Marketing Technicians
Function in a working context:
professions included in this unit assist specialists in defining strategies and research to detect the market acceptance of marketed goods and services, market conditions and the possibilities of commercial penetration of products or services, to identify competitive situations, prices and types of consumers, i.e. they apply established procedures to gather relevant information, analyse it, organise it and present it in a relevant and meaningful way to specialists and managers in the field.
Competences associated with the function:
knowledge and competence of marketing principles, both traditional and digital marketing; knowledge of social media languages.
Career possibilities:
responsible for promotional initiatives; marketing technician in advertising companies; operational marketing technician; strategic marketing technician; social media manager; content creator; SEO specialist; Web Designer and Web Developer.

Advertising Technicians
Function in a working context:
professions classified in this unit assist specialists in promoting the market activities of a company or organisation and in creating a positive image of it among the public, i.e. they apply and follow procedures for planning and implementing promotions and advertising campaigns of various kinds and in various media.
Competences associated with the function:
knowledge and competence in the languages and techniques of advertising communication.
Career possibilities:
advertising account; art-buyer in advertising agencies; media buyer; media planner; traffic organiser in advertising agencies; advertising producer; advertising programmer; television programme promoter; social communication manager; sponsorship technician.

Public relations technicians
Function in a working context:
The professions classified in this unit assist specialists in researching, selecting, collecting and systematising favourable information and advertising material; they follow procedures for organising and sponsoring events of particular importance and visibility not directly related to advertising promotion.
Competences associated with the function:
knowledge and skills in composing agency pitches; knowledge and skills in public relations techniques.
Career possibilities:
public relations officer; public relations executive

Radio and television production organisation technicians
Function in a working context:
The professions classified in this unit organise and supervise activities related to the implementation of radio and television schedules and programmes.
Competences associated with the function:
knowledge in the languages and techniques of radio and television content production.
Job opportunities:
post-production clerk; production secretary; editing secretary; programme scheduling clerk; television programme assistant; film producer assistant; television production manager.