Careers and stakeholders

Potential career opportunities for graduates of the Master's degree in Public and Corporate Communication include:
- leadership roles relating to the design, management and assessment of corporate communication plans, marketing strategies and advertising plans, and to the management of external relations;
- leadership roles relating to the design, management and assessment of social communication plans, social marketing and political and electoral marketing, as well as to the management of external relations and political and public affairs consultancy;
- leadership and advisory roles in the management of communication and marketing departments of enterprises, public entities, quaternary sector companies, market research institutes, voluntary associations, political parties and opinion research institutes;
- roles relating to the planning of corporate social responsibility initiatives. Managerial positions in research centres, opinion research institutes, voluntary associations, non-governmental organisations;
- coordination of advanced digital communication activities.

In particular, the Master's degree programme provides the skills associated with the following professional profiles:

Corporate communication and marketing expert
Job function:
- design, management and assessment of corporate communication plans, marketing strategies and advertising plans, and management of external relations;
- leadership and advisory roles in the management of communication and marketing departments of enterprises, quaternary sector companies, market research institutes, voluntary associations, political parties and opinion research institutes; coordination of advanced digital communication activities.
Professional skills:
- advanced interdisciplinary training in the field of communication and business studies, with a special focus on the main theories in sociological, economic and management studies;
- advanced knowledge of strategic planning and event organisation. Advanced knowledge of marketing techniques. Ability to conduct surveys, qualitative interviews, focus groups, analyses of data and consumer practices, as well as analyses of the functioning of complex organisations.
Employment opportunities:
Companies, marketing offices, advertising agencies, market and opinion research institutes, external relations offices, public relations agencies.

Social and political communication expert
Job function:
- design, management and assessment of social communication plans, social marketing and political and electoral marketing; management of external relations; political and public affairs consultancy;
- leadership and advisory roles in the management of communication and marketing departments of enterprises, public entities, voluntary associations, political parties and opinion research institutes;
- planning of corporate social responsibility initiatives; management tasks in research centres, opinion research institutes, voluntary associations, non-governmental organisations.
Professional skills:
- advanced interdisciplinary training in the field of communication and business studies, with a special focus on the main theories in social, communication, economic and management studies;
- advanced knowledge of strategic planning and techniques used in lobbying, including international lobbying; advanced knowledge of marketing and data analysis techniques;
- ability to conduct opinion polls, qualitative interviews and focus groups for the analysis of public opinion, social phenomena, technology, political participation and the functioning of complex organisations.
Employment opportunities:
Public administrations and private companies, marketing offices, opinion research institutes, private consultancy services, advocacy groups, external relations offices, academic career.