Educational plan

These educational plans and programme descriptions refer to the A.Y. 2025/2026
Comunicazione pubblica e d'impresa (COM) (Classe LM-59 R)
Enrolled in 2025/26 academic year (BBC)
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Communication and Digital Culture 9 60 Italian SPS/08
Optional
Communication Methods and Techniques 9 60 Italian SPS/08
Data Analysis 9 60 Italian SPS/07
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Cross-Media Communication 9 60 Italian SPS/08
Marketing (advanced) 9 60 Italian SECS-P/08
Optional
Social and Institutional Communication 9 60 Italian SPS/08
Sociology of Consumption 9 60 Italian SPS/08
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Advertising and Integrated Communication 9 60 Italian SPS/08
Information, Rights and Digital Markets 9 60 Italian IUS/05 IUS/10
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian First trimester SPS/08
Data Analysis 9 60 Italian First trimester SPS/07
2 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Social and Institutional Communication 9 60 Italian Second trimester SPS/08
Sociology of Consumption 9 60 Italian Second trimester SPS/08
be activated by the A.Y. 2026/2027
First trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Consumer and Shopping Behaviour 9 60 Italian SECS-P/08
Corporate Communication and Public Relations 9 60 Italian SPS/08
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Datafied Society 9 60 English SPS/08
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Lab: Advanced Digital Methods 3 20 English SPS/08
Lab: Influencer Marketing 3 20 Italian SPS/08
Neuro Marketing Research 9 60 Italian SECS-P/08
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian NN
Optional activities and study plan rules
3 - The student must obtain 9 CFU from one or more optional activities:
Courses or activities Max ECTS Total hours Language Lesson period SSD
Consumer and Shopping Behaviour 9 60 Italian First trimester SECS-P/08
Corporate Communication and Public Relations 9 60 Italian First trimester SPS/08
Neuro Marketing Research 9 60 Italian Undefined SECS-P/08
4 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Influencer Marketing.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Advanced Digital Methods 3 20 English Undefined SPS/08
Lab: Generative Artificial Intelligence Literacy 3 20 English Third trimester INF/01
Lab: Influencer Marketing 3 20 Italian Undefined SPS/08
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Generative Artificial Intelligence Literacy 3 20 English INF/01
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Content Creation Strategy 3 20 English SPS/08
Optional activities and study plan rules
11 - The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Web Communication 9 60 English INF/01
Optional
Digital Society 9 60 English SPS/08
Economics of Communication 9 60 English SECS-P/06
Research Design 9 60 English SPS/07
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Consumer Culture 9 60 English SPS/08
Visual communication 9 60 English SPS/08
Optional
Digital Politics and Public Opinion Research 9 60 English SPS/11
Human Resources Management 9 60 English SECS-P/10
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 English SECS-P/08
Social Media and Platform Cultures 9 60 English SPS/08
Optional
Data Analysis 9 60 English SPS/07
Market Regulation and Business Practices 9 60 English IUS/05
Optional activities and study plan rules
5 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Economics of Communication 9 60 English First trimester SECS-P/06
Human Resources Management 9 60 English Second trimester SECS-P/10
6 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English Third trimester SPS/07
Research Design 9 60 English First trimester SPS/07
8 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Digital Politics and Public Opinion Research 9 60 English Second trimester SPS/11
Digital Society 9 60 English First trimester SPS/08
Market Regulation and Business Practices 9 60 English Third trimester IUS/05
be activated by the A.Y. 2026/2027
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Corporate Communication 9 60 English SPS/08
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Lab: Advanced Digital Methods 3 20 English SPS/08
Lab: Advertising Communication 3 20 English SPS/08
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English NN
Optional activities and study plan rules
7 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Advertising Communication.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Advanced Digital Methods 3 20 English Undefined SPS/08
Lab: Advertising Communication 3 20 English Undefined SPS/08
Lab: Generative Artificial Intelligence Literacy 3 20 English Third trimester INF/01
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Generative Artificial Intelligence Literacy 3 20 English INF/01
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Content Creation Strategy 3 20 English SPS/08
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Coding for Computational Social Science 6 40 English INF/01
Digital Society 9 60 English SPS/08
Research Design 9 60 English SPS/07
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Digital Politics and Public Opinion Research 9 60 English SPS/11
Optional
Consumer Culture 9 60 English SPS/08
Visual communication 9 60 English SPS/08
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Ai & Data Cultures 6 40 English SPS/08
Data Analysis 9 60 English SPS/07
Social Media and Platform Cultures 9 60 English SPS/08
Optional activities and study plan rules
9 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Consumer Culture 9 60 English Second trimester SPS/08
Visual communication 9 60 English Second trimester SPS/08
be activated by the A.Y. 2026/2027
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Journalism, Media and Politics 9 60 English SPS/08
Value Change and Global Societies 6 40 English SPS/07
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Lab: Advanced Digital Methods 3 20 English SPS/08
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English NN
Optional activities and study plan rules
10 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods and Lab: Generative Artificial Intelligence Literacy.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Advanced Digital Methods 3 20 English Undefined SPS/08
Lab: Generative Artificial Intelligence Literacy 3 20 English Third trimester INF/01
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Generative Artificial Intelligence Literacy 3 20 English INF/01
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Content Creation Strategy 3 20 English SPS/08
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities
Comunicazione pubblica e d'impresa (COM)
Enrolled in a.y. 2024/2025 (B62)
course year not available
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Advertising and Integrated Communication 9 60 Italian SPS/08
Communication and Digital Culture 9 60 Italian SPS/08
Cross-Media Communication 9 60 Italian SPS/08
Information, Rights and Digital Markets 9 60 Italian IUS/05 IUS/10
Marketing (advanced) 9 60 Italian SECS-P/08
Optional
Communication Methods and Techniques 9 60 Italian SPS/08
Data Analysis 9 60 Italian SPS/07
Social and Institutional Communication 9 60 Italian SPS/08
Sociology of Consumption 9 60 Italian SPS/08
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies:
Courses or activities Max ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian Undefined SPS/08
Data Analysis 9 60 Italian Undefined SPS/07
- The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Social and Institutional Communication 9 60 Italian Undefined SPS/08
Sociology of Consumption 9 60 Italian Undefined SPS/08
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Datafied Society 9 60 English SPS/08
Optional
Consumer and Shopping Behaviour 9 60 Italian SECS-P/08
Corporate Communication and Public Relations 9 60 Italian SPS/08
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Neuro Marketing Research 9 60 Italian SECS-P/08
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian NN
Optional activities and study plan rules
15 - The student must obtain 9 CFU from one or more optional activities:
Courses or activities Max ECTS Total hours Language Lesson period SSD
Consumer and Shopping Behaviour 9 60 Italian First trimester SECS-P/08
Corporate Communication and Public Relations 9 60 Italian First trimester SPS/08
Neuro Marketing Research 9 60 Italian Second trimester SECS-P/08
First trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Influencer Marketing 3 20 Italian SPS/08
Lab: Introduction to R 3 20 English SPS/07
Lab.: Advanced Digital Methods 3 20 English SPS/08
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Investigative Journalism Workshop 3 20 Italian SPS/08
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Optional activities and study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Methods and tools for analysing and presenting open data' Lab, 'Introduction to R' Lab
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Influencer Marketing 3 20 Italian First trimester SPS/08
Lab: Introduction to R 3 20 English First trimester SPS/07
Lab.: Advanced Digital Methods 3 20 English First trimester SPS/08
- The student must obtain 9 CFU from one or more optional activities
course year not available
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Public Opinion Research 9 60 English SPS/11
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Advertising and Visual Communication 9 60 English SPS/08
Consumer Culture 9 60 English SPS/08
Digital Cultures and Communication Research 9 60 English SPS/08
Marketing (advanced) 9 60 English SECS-P/08
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Digital Society 9 60 English SPS/08
Economics of Communication 9 60 English SECS-P/06
Human Resources Management 9 60 English SECS-P/10
Market Regulation and Business Practices 9 60 English IUS/05
Research Design 9 60 English SPS/07
Web Communication 9 60 English INF/01
Optional activities and study plan rules
12 - The student must obtain 9 CFU in one of the following modules:
Courses or activities Max ECTS Total hours Language Lesson period SSD
Economics of Communication 9 60 English Undefined SECS-P/06
Human Resources Management 9 60 English Undefined SECS-P/10
16 - The student must obtain 9 CFU in one of the following modules:
Courses or activities Max ECTS Total hours Language Lesson period SSD
Research Design 9 60 English Undefined SPS/07
Web Communication 9 60 English Undefined INF/01
8 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies:
Courses or activities Max ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English Undefined SPS/07
Data Analysis 9 60 English Undefined SPS/07
Market Regulation and Business Practices 9 60 English Undefined IUS/05
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Corporate Communication 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English NN
Optional activities and study plan rules
- The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Digital Society 9 60 English Undefined SPS/08
Public Opinion Research 9 60 English Second trimester SPS/11
First trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Introduction to R 3 20 English SPS/07
Lab.: Advanced Digital Methods 3 20 English SPS/08
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Introduction to R 3 20 English First trimester SPS/07
Lab.: Advanced Digital Methods 3 20 English First trimester SPS/08
- The student must obtain 9 CFU from one or more optional activities
course year not available
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Coding for Computational Social Science 6 40 English INF/01
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Analytics for Complex Organizations 6 40 English SECS-P/10
Behavioural Sociology 9 60 English SPS/07
Cybersecurity and Privacy Preservation Techniques and Digital Security and Privacy 6 40 Italian IUS/01 IUS/09 IUS/14
Data Analysis 9 60 English SPS/07
Digital Cultures and Communication Research 9 60 English SPS/08
Multivariate Analysis for Social Scientists 6 40 English SPS/04
Social and Political Attitudes 6 40 English SPS/11
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Big Data Analytics 6 40 English SPS/04
Policy Design Analysis and Evaluation 12 80 English INF/01 SPS/04
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Network Analysis 6 40 English SPS/07
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English NN
First trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Introduction to R 3 20 English SPS/07
Lab.: Advanced Digital Methods 3 20 English SPS/08
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Optional activities and study plan rules
5 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Introduction to R 3 20 English First trimester SPS/07
Lab.: Advanced Digital Methods 3 20 English First trimester SPS/08
- The student must obtain 9 CFU from one or more optional activities
course year not available
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Public Opinion Research 9 60 English SPS/11
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Consumer Culture 9 60 English SPS/08
Digital Cultures and Communication Research 9 60 English SPS/08
Digital Society 9 60 English SPS/08
Globalization and Cultural Diversity 6 40 English SPS/08
Research Design 9 60 English SPS/07
Survey Methods 6 40 English SPS/07
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Web Communication 9 60 English INF/01
Optional activities and study plan rules
14 - The student must obtain 9 CFU in one of the following modules.

It is mandatory to attend the module Web Communication for students who did not attend a computer science exam of at least 6 CFU in their Bachelor studies, possibly among the 9 cfu of the student's choice.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English Undefined SPS/07
Data Analysis 9 60 English Undefined SPS/07
Web Communication 9 60 English Undefined INF/01
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Coding for Computational Social Science 6 40 English INF/01
Journalism, Media and Politics 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English NN
First trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Introduction to R 3 20 English SPS/07
Lab.: Advanced Digital Methods 3 20 English SPS/08
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Introduction to R 3 20 English First trimester SPS/07
Lab.: Advanced Digital Methods 3 20 English First trimester SPS/08
- The student must obtain 9 CFU from one or more optional activities