Educational plan

Public and Corporate Communication (Classe LM-59)-enrolled from 2020/2021 academic year
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Social and Institutional Communication 9 60 Italian SPS/08
Optional
Behavioural Sociology 9 60 English SPS/07
Communication Methods and Techniques 9 60 Italian SPS/08
Cross-media Communication 9 60 Italian SPS/08
Data Analysis 9 60 Italian SECS-S/01 SPS/07
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 Italian SECS-P/08
Optional
Sociology of Consumption 9 60 Italian SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising and Integrated Communication 9 60 Italian SPS/08
Information, Rights and Digital Markets 9 60 Italian IUS/05 IUS/10
Optional
Datafied Society 9 60 English SPS/08
Study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 Italian First trimester SECS-S/01 SPS/07
Web communication 9 60 English First trimester INF/01
Datafied Society 9 60 English Third trimester SPS/08
2 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian First trimester SPS/08
Cross-media Communication 9 60 Italian First trimester SPS/08
- The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Sociology of Consumption 9 60 Italian Second trimester SPS/08
be activated by the A.Y. 2021/2022
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Consumer and shopping behaviour 9 60 Italian SECS-P/08
Optional
Corporate Communication and Public Relations 9 60 Italian SPS/08
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Neuromarketing 9 60 Italian SECS-P/08
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian
Study plan rules
15 - The student must obtain 9 CFU from one or more optional activities
Courses or activities ECTS Total hours Language Lesson period SSD
Corporate Communication and Public Relations 9 60 Italian First trimester SPS/08
Neuromarketing 9 60 Italian Second trimester SECS-P/08
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Methods and tools for analysing and presenting open data 3 20 Italian SPS/07
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Survey Methods and Techniques 3 20 Italian SPS/07
Study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab and 'Methods and tools for analysing and presenting open data' Lab
Courses or activities ECTS Total hours Language Lesson period SSD
Lab: Methods and tools for analysing and presenting open data 3 20 Italian First trimester SPS/07
Lab: Survey Methods and Techniques 3 20 Italian Second trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication research 9 60 English SPS/08
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Economics of communication 9 60 English SECS-P/06
Market regulation and Business practices 9 60 English IUS/05
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 English SECS-P/08
Optional
Consumer culture 9 60 English SPS/07
Digital Society 9 60 English SPS/07
Human Resources Management 9 60 English SECS-P/10
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Optional
Datafied Society 9 60 English SPS/08
Research Design 9 60 English SPS/07
Study plan rules
3 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English First trimester SPS/07
Web communication 9 60 English First trimester INF/01
Digital Society 9 60 English Second trimester SPS/07
9 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Consumer culture 9 60 English Second trimester SPS/07
Public Opinion Research 9 60 English Second trimester SPS/11
11 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Human Resources Management 9 60 English Second trimester SECS-P/10
Datafied Society 9 60 English Third trimester SPS/08
12 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Economics of communication 9 60 English First trimester SECS-P/06
Research Design 9 60 English Third trimester SPS/07
8 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Market regulation and Business practices 9 60 English First trimester IUS/05
be activated by the A.Y. 2021/2022
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising Communication 9 60 English SPS/08
Corporate communication 9 60 English SPS/08
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Behavioural Sociology 9 60 English SPS/07
Data Analysis 12 80 English SPS/07
Digital Cultures and Communication research 6 40 English SPS/08
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Data access and regulation 12 80 English INF/01 IUS/09
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Analytics for Complex Organizations 6 40 English SECS-P/10
Multivariate analysis for social scientists 9 60 English SPS/04
Social and political attitudes 6 40 English SPS/11
be activated by the A.Y. 2021/2022
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big data analytics 9 60 English SPS/04
Policy design analysis and evaluation 12 80 English INF/01 SPS/04
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
Third trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduction to digital ethnography 1.5 10 English SPS/08
Lab: Introduction to LATEX 1.5 10 English SPS/07
Study plan rules
- The student must obtain 9 CFU from one or more optional activities
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication research 9 60 English SPS/08
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Society 9 60 English SPS/07
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Datafied Society 9 60 English SPS/08
Research Design 9 60 English SPS/07
Survey methods 6 40 English SPS/07
Study plan rules
14 - The student must obtain 9 CFU from one or more optional activities.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Data Analysis 9 60 English First trimester SPS/07
Web communication 9 60 English First trimester INF/01
be activated by the A.Y. 2021/2022
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big data and digital methods 12 80 English INF/01 SPS/08
Journalism, Media and Politics 9 60 English SPS/08
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
Public and Corporate Communication (Classe LM-59)-enrolled from 2019/2020 academic year
course year not available
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Social and Institutional Communication 9 60 Italian SPS/08
Optional
Communication Methods and Techniques 9 60 Italian SPS/08
Cross-media Communication 9 60 Italian SPS/08
Data Analysis 9 60 Italian SECS-S/01 SPS/07
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 Italian SECS-P/08
Sociology of Consumption 9 60 Italian SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising and Integrated Communication 9 60 Italian SPS/08
Information, Rights and Digital Markets 9 60 Italian IUS/05 IUS/10
Optional
Datafied Society 9 60 English SPS/08
Study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 Italian First trimester SECS-S/01 SPS/07
Web communication 9 60 English First trimester INF/01
Datafied Society 9 60 English Third trimester SPS/08
2 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian First trimester SPS/08
Cross-media Communication 9 60 Italian First trimester SPS/08
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Consumer and shopping behaviour 9 60 Italian SECS-P/08
Optional
Corporate Communication and Public Relations 9 60 Italian SPS/08
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Neuromarketing 9 60 Italian SECS-P/08
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian
Study plan rules
15 - The student must obtain 9 CFU from one or more optional activities
Courses or activities ECTS Total hours Language Lesson period SSD
Corporate Communication and Public Relations 9 60 Italian First trimester SPS/08
Neuromarketing 9 60 Italian Second trimester SECS-P/08
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Survey Methods and Techniques 3 20 Italian SPS/07
Study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab.
Courses or activities ECTS Total hours Language Lesson period SSD
Lab: Survey Methods and Techniques 3 20 Italian Second trimester SPS/07
- The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
course year not available
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication research 9 60 English SPS/08
Optional
Data Analysis 9 60 English SPS/07
Economics of communication 9 60 English SECS-P/06
Market regulation and Business practices 9 60 English IUS/05
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 English SECS-P/08
Optional
Consumer culture 9 60 English SPS/07
Digital Society 9 60 English SPS/07
Human Resources Management 9 60 English SECS-P/10
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Optional
Datafied Society 9 60 English SPS/08
Research Design 9 60 English SPS/07
Undefined
Courses or activities ECTS Total hours Language SSD
Optional
Analytics for Complex Organizations 9 60 English INF/01
Study plan rules
3 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English First trimester SPS/07
Web communication 9 60 English First trimester INF/01
Digital Society 9 60 English Second trimester SPS/07
9 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Consumer culture 9 60 English Second trimester SPS/07
Public Opinion Research 9 60 English Second trimester SPS/11
11 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Human Resources Management 9 60 English Second trimester SECS-P/10
Datafied Society 9 60 English Third trimester SPS/08
12 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Economics of communication 9 60 English First trimester SECS-P/06
Research Design 9 60 English Third trimester SPS/07
8 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Market regulation and Business practices 9 60 English First trimester IUS/05
Analytics for Complex Organizations 9 60 English Undefined INF/01
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising Communication 9 60 English SPS/08
Corporate communication 9 60 English SPS/08
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
course year not available
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Data Analysis 12 80 English SPS/07
Optional
Behavioural Sociology 9 60 English SPS/07
Digital Cultures and Communication research 9 60 English SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Multivariate analysis for social scientists 9 60 English SPS/04
Survey methods 6 40 English SPS/07
Optional
Datafied Society 9 60 English SPS/08
Undefined
Courses or activities ECTS Total hours Language SSD
Compulsory
Analytics for Complex Organizations 9 60 English INF/01
Data access and regulation 9 60 English INF/01 IUS/09
Social and political attitudes 6 40 English SPS/08
Study plan rules
13 - The student must obtain 9 CFU in one of the following modules.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Digital Cultures and Communication research 9 60 English First trimester SPS/08
Datafied Society 9 60 English Third trimester SPS/08
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big data analytics 9 60 English SPS/04
Policy design analysis and evaluation 12 80 English INF/01 SPS/04
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
course year not available
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication research 9 60 English SPS/08
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Web communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Society 9 60 English SPS/07
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Datafied Society 9 60 English SPS/08
Research Design 9 60 English SPS/07
Survey methods 6 40 English SPS/07
Study plan rules
14 - The student must obtain 9 CFU from one or more optional activities.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Data Analysis 9 60 English First trimester SPS/07
Web communication 9 60 English First trimester INF/01
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big data and digital methods 12 80 English INF/01 SPS/08
Journalism, Media and Politics 9 60 English SPS/08
Conclusive activities
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English