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Educational plan


These educational plans and programme descriptions refer to the A.Y. 2026/2027
Comunicazione pubblica e d'impresa (COM) (Classe LM-59 R)
Enrolled in 2026/2027 academic year (BBC)
Programme description (Manifesto) [BBCof2_2027]
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Communication and Digital Culture 9 60 Italian GSPS-06/A
Optional
Communication Methods and Techniques 9 60 Italian GSPS-06/A
Data Analysis 9 60 Italian GSPS-05/A
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Cross-Media Communication 9 60 Italian GSPS-06/A
Marketing (advanced) 9 60 Italian ECON-07/A
Optional
Social and Institutional Communication 9 60 Italian GSPS-06/A
Sociology of Consumption 9 60 Italian GSPS-06/A
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Advertising and Integrated Communication 9 60 Italian GSPS-06/A
Information, Rights and Digital Markets 9 60 Italian GIUR-03/A GIUR-06/A
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian First trimester GSPS-06/A
Data Analysis 9 60 Italian First trimester GSPS-05/A
2 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Social and Institutional Communication 9 60 Italian Second trimester GSPS-06/A
Sociology of Consumption 9 60 Italian Second trimester GSPS-06/A
be activated by the A.Y. 2027/2028
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Datafied Society 9 60 English GSPS-06/A
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Consumer and Shopping Behaviour 9 60 Italian ECON-07/A
Corporate Communication and Public Relations 9 60 Italian GSPS-06/A
Neuro Marketing Research 9 60 Italian ECON-07/A
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian NN
Optional activities and study plan rules
3 - The student must obtain 9 CFU from one or more optional activities:
Courses or activities Max ECTS Total hours Language Lesson period SSD
Consumer and Shopping Behaviour 9 60 Italian Undefined ECON-07/A
Corporate Communication and Public Relations 9 60 Italian Undefined GSPS-06/A
Neuro Marketing Research 9 60 Italian Undefined ECON-07/A
4 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Influencer Marketing.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Advanced Digital Methods 3 20 English First trimester GSPS-06/A
Lab: Generative Artificial Intelligence Literacy 3 20 English Third trimester INFO-01/A
Lab: Influencer Marketing 3 20 Italian First trimester GSPS-06/A
First trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Advanced Digital Methods 3 20 English GSPS-06/A
Lab: Influencer Marketing 3 20 Italian GSPS-06/A
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Generative Artificial Intelligence Literacy 3 20 English INFO-01/A
Optional activities and study plan rules
11 - The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Web Communication 9 60 English INFO-01/A
Optional
Digital Society 9 60 English GSPS-06/A
Economics of Communication 9 60 English ECON-04/A
Research Design 9 60 English GSPS-05/A
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Consumer Culture 9 60 English GSPS-06/A
Visual communication 9 60 English GSPS-06/A
Optional
Digital Politics and Public Opinion Research 9 60 English GSPS-07/A
Human Resources Management 9 60 English ECON-08/A
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 English ECON-07/A
Social Media and Platform Cultures 9 60 English GSPS-06/A
Optional
Data Analysis 9 60 English GSPS-05/A
Market Regulation and Business Practices 9 60 English GIUR-03/A
Optional activities and study plan rules
5 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Economics of Communication 9 60 English First trimester ECON-04/A
Human Resources Management 9 60 English Second trimester ECON-08/A
6 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English Third trimester GSPS-05/A
Research Design 9 60 English First trimester GSPS-05/A
8 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Digital Politics and Public Opinion Research 9 60 English Second trimester GSPS-07/A
Digital Society 9 60 English First trimester GSPS-06/A
Market Regulation and Business Practices 9 60 English Third trimester GIUR-03/A
be activated by the A.Y. 2027/2028
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Corporate Communication 9 60 English GSPS-06/A
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English NN
Optional activities and study plan rules
7 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Advertising Communication.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Advanced Digital Methods 3 20 English First trimester GSPS-06/A
Lab: Generative Artificial Intelligence Literacy 3 20 English Third trimester INFO-01/A
Lab: Introduction to R 3 20 English First trimester GSPS-05/A
First trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Advanced Digital Methods 3 20 English GSPS-06/A
Lab: Introduction to R 3 20 English GSPS-05/A
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Generative Artificial Intelligence Literacy 3 20 English INFO-01/A
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Coding for Computational Social Science 6 40 English INFO-01/A
Digital Society 9 60 English GSPS-06/A
Research Design 9 60 English GSPS-05/A
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Digital Politics and Public Opinion Research 9 60 English GSPS-07/A
Optional
Consumer Culture 9 60 English GSPS-06/A
Visual communication 9 60 English GSPS-06/A
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Ai & Data Cultures 6 40 English GSPS-06/A
Data Analysis 9 60 English GSPS-05/A
Social Media and Platform Cultures 9 60 English GSPS-06/A
Optional activities and study plan rules
9 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Consumer Culture 9 60 English Second trimester GSPS-06/A
Visual communication 9 60 English Second trimester GSPS-06/A
be activated by the A.Y. 2027/2028
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Journalism, Media and Politics 9 60 English GSPS-06/A
Value Change and Global Societies 6 40 English GSPS-05/A
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English NN
Optional activities and study plan rules
10 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods and Lab: Generative Artificial Intelligence Literacy.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Advanced Digital Methods 3 20 English First trimester GSPS-06/A
Lab: Generative Artificial Intelligence Literacy 3 20 English Third trimester INFO-01/A
Lab: Introduction to R 3 20 English First trimester GSPS-05/A
First trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Advanced Digital Methods 3 20 English GSPS-06/A
Lab: Introduction to R 3 20 English GSPS-05/A
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Content Creation Strategy 3 20 English GSPS-06/A
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Generative Artificial Intelligence Literacy 3 20 English INFO-01/A
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities
Comunicazione pubblica e d'impresa (COM) (Classe LM-59 R)
Enrolled in 2025/2026 academic year (BBC)
Programme description (Manifesto) [BBCof1_2027]
course year not available
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Advertising and Integrated Communication 9 60 Italian SPS/08
Communication and Digital Culture 9 60 Italian SPS/08
Cross-Media Communication 9 60 Italian SPS/08
Information, Rights and Digital Markets 9 60 Italian IUS/05 IUS/10
Marketing (advanced) 9 60 Italian SECS-P/08
Optional
Communication Methods and Techniques 9 60 Italian SPS/08
Data Analysis 9 60 Italian SPS/07
Social and Institutional Communication 9 60 Italian SPS/08
Sociology of Consumption 9 60 Italian SPS/08
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian Undefined SPS/08
Data Analysis 9 60 Italian Undefined SPS/07
2 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Social and Institutional Communication 9 60 Italian Undefined SPS/08
Sociology of Consumption 9 60 Italian Undefined SPS/08
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Datafied Society 9 60 English SPS/08
Optional
Consumer and Shopping Behaviour 9 60 Italian SECS-P/08
Corporate Communication and Public Relations 9 60 Italian SPS/08
Lab: Advanced Digital Methods 3 20 English SPS/08
Lab: Influencer Marketing 3 20 Italian SPS/08
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Neuro Marketing Research 9 60 Italian SECS-P/08
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian NN
Optional activities and study plan rules
3 - The student must obtain 9 CFU from one or more optional activities:
Courses or activities Max ECTS Total hours Language Lesson period SSD
Consumer and Shopping Behaviour 9 60 Italian First trimester SECS-P/08
Corporate Communication and Public Relations 9 60 Italian First trimester SPS/08
Neuro Marketing Research 9 60 Italian Second trimester SECS-P/08
4 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Influencer Marketing.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Advanced Digital Methods 3 20 English First trimester SPS/08
Lab: Generative Artificial Intelligence Literacy 3 20 English Third trimester INF/01
Lab: Influencer Marketing 3 20 Italian First trimester SPS/08
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Content Creation Strategy 3 20 English SPS/08
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Generative Artificial Intelligence Literacy 3 20 English INF/01
Optional activities and study plan rules
11 - The student must obtain 9 CFU from one or more optional activities
course year not available
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Consumer Culture 9 60 English SPS/08
Marketing (advanced) 9 60 English SECS-P/08
Social Media and Platform Cultures 9 60 English SPS/08
Visual communication 9 60 English SPS/08
Web Communication 9 60 English INF/01
Optional
Data Analysis 9 60 English SPS/07
Digital Politics and Public Opinion Research 9 60 English SPS/11
Digital Society 9 60 English SPS/08
Economics of Communication 9 60 English SECS-P/06
Human Resources Management 9 60 English SECS-P/10
Market Regulation and Business Practices 9 60 English IUS/05
Research Design 9 60 English SPS/07
Optional activities and study plan rules
5 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Economics of Communication 9 60 English Undefined SECS-P/06
Human Resources Management 9 60 English Undefined SECS-P/10
6 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English Undefined SPS/07
Research Design 9 60 English Undefined SPS/07
8 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Digital Politics and Public Opinion Research 9 60 English Undefined SPS/11
Digital Society 9 60 English Undefined SPS/08
Market Regulation and Business Practices 9 60 English Undefined IUS/05
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Corporate Communication 9 60 English SPS/08
Optional
Lab: Advanced Digital Methods 3 20 English SPS/08
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Advertising Communication 3 20 English SPS/08
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English NN
Optional activities and study plan rules
7 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Advertising Communication.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Advanced Digital Methods 3 20 English First trimester SPS/08
Lab: Generative Artificial Intelligence Literacy 3 20 English Third trimester INF/01
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Content Creation Strategy 3 20 English SPS/08
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Generative Artificial Intelligence Literacy 3 20 English INF/01
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities
course year not available
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Ai & Data Cultures 6 40 English SPS/08
Coding for Computational Social Science 6 40 English INF/01
Data Analysis 9 60 English SPS/07
Digital Politics and Public Opinion Research 9 60 English SPS/11
Digital Society 9 60 English SPS/08
Research Design 9 60 English SPS/07
Social Media and Platform Cultures 9 60 English SPS/08
Optional
Consumer Culture 9 60 English SPS/08
Visual communication 9 60 English SPS/08
Optional activities and study plan rules
9 - The student must obtain 9 CFU in one of the following modules.
Courses or activities Max ECTS Total hours Language Lesson period SSD
Consumer Culture 9 60 English Undefined SPS/08
Visual communication 9 60 English Undefined SPS/08
First trimester
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Journalism, Media and Politics 9 60 English SPS/08
Value Change and Global Societies 6 40 English SPS/07
Optional
Lab: Advanced Digital Methods 3 20 English SPS/08
Undefined
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian NN
Conclusive activities
There are no specific sessions for these activities.
Courses or activities Max ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English NN
Optional activities and study plan rules
10 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods and Lab: Generative Artificial Intelligence Literacy.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities Max ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined NN
Lab: Advanced Digital Methods 3 20 English First trimester SPS/08
Lab: Generative Artificial Intelligence Literacy 3 20 English Third trimester INF/01
Second trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Content Creation Strategy 3 20 English SPS/08
Third trimester
Courses or activities Max ECTS Total hours Language SSD
Optional
Lab: Generative Artificial Intelligence Literacy 3 20 English INF/01
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities