Educational plan


Public and Corporate Communication (Classe LM-59)-Enrolled from 2022/23 Academic Year
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Behavioural Sociology 9 60 English SPS/07
Communication Methods and Techniques 9 60 Italian SPS/08
Data Analysis 9 60 Italian SECS-S/01 SPS/07
Web Communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 Italian SECS-P/08
Optional
Cross-Media Communication 9 60 Italian SPS/08
Sociology of Consumption 9 60 Italian SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising and Integrated Communication 9 60 Italian SPS/08
Information, Rights and Digital Markets 9 60 Italian IUS/05 IUS/10
Social and Institutional Communication 9 60 Italian SPS/08
Optional
Datafied Society 9 60 English SPS/08
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies:
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 Italian First trimester SECS-S/01 SPS/07
Datafied Society 9 60 English Third trimester SPS/08
Web Communication 9 60 English First trimester INF/01
2 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian First trimester SPS/08
Cross-Media Communication 9 60 Italian Second trimester SPS/08
- The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Sociology of Consumption 9 60 Italian Second trimester SPS/08
be activated by the A.Y. 2023/2024
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Consumer and Shopping Behaviour 9 60 Italian SECS-P/08
Optional
Corporate Communication and Public Relations 9 60 Italian SPS/08
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Neuro Marketing Research 9 60 Italian SECS-P/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian
Optional activities and study plan rules
15 - The student must obtain 9 CFU from one or more optional activities:
Courses or activities ECTS Total hours Language Lesson period SSD
Corporate Communication and Public Relations 9 60 Italian First trimester SPS/08
Neuro Marketing Research 9 60 Italian Second trimester SECS-P/08
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduciton to R 3 20 English SPS/07
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Survey Methods and Techniques 3 20 Italian SPS/07
Third trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Methods and Tools for Analysing and Presenting Open Data 3 20 Italian SPS/07
Undefined
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian
Optional activities and study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab and 'Methods and tools for analysing and presenting open data' Lab, 'Introduction to R' Lab
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined
Lab: Introduciton to R 3 20 English First trimester SPS/07
Lab: Methods and Tools for Analysing and Presenting Open Data 3 20 Italian Third trimester SPS/07
Lab: Survey Methods and Techniques 3 20 Italian Second trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Digital Society 9 60 English SPS/07
Economics of Communication 9 60 English SECS-P/06
Research Design 9 60 English SPS/07
Web Communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication Research 9 60 English SPS/08
Marketing (advanced) 9 60 English SECS-P/08
Optional
Consumer Culture 9 60 English SPS/08
Human Resources Management 9 60 English SECS-P/10
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Optional
Datafied Society 9 60 English SPS/08
Market Regulation and Business Practices 9 60 English IUS/05
Optional activities and study plan rules
11 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Datafied Society 9 60 English Third trimester SPS/08
Human Resources Management 9 60 English Second trimester SECS-P/10
12 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Economics of Communication 9 60 English First trimester SECS-P/06
Research Design 9 60 English First trimester SPS/07
3 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies:
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English First trimester SPS/07
Digital Society 9 60 English First trimester SPS/07
Web Communication 9 60 English First trimester INF/01
8 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Market Regulation and Business Practices 9 60 English Third trimester IUS/05
9 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Consumer Culture 9 60 English Second trimester SPS/08
Public Opinion Research 9 60 English Second trimester SPS/11
be activated by the A.Y. 2023/2024
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising Communication 9 60 English SPS/08
Corporate Communication 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduciton to R 3 20 English SPS/07
Undefined
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined
Lab: Introduciton to R 3 20 English First trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Behavioural Sociology 9 60 English SPS/07
Data Access and Regulation 12 80 English INF/01 IUS/09
Data Analysis 12 80 English SPS/07
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication Research 6 40 English SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Analytics for Complex Organizations 6 40 English SECS-P/10
Multivariate Analysis for Social Scientists 6 40 English SPS/04
Social and Political Attitudes 6 40 English SPS/11
be activated by the A.Y. 2023/2024
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Network Analysis 6 40 English SPS/07
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Policy Design Analysis and Evaluation 12 80 English INF/01 SPS/04
Undefined
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Big Data Analytics 6 40 English SPS/04
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
Undefined
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian
Optional activities and study plan rules
- The student must obtain 9 CFU from one or more optional activities
- The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Society 9 60 English SPS/07
Research Design 9 60 English SPS/07
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Web Communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication Research 9 60 English SPS/08
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Datafied Society 9 60 English SPS/08
Survey Methods 6 40 English SPS/07
Optional activities and study plan rules
14 - The student must obtain 9 CFU from one or more optional activities.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Data Analysis 9 60 English First trimester SPS/07
Web Communication 9 60 English First trimester INF/01
be activated by the A.Y. 2023/2024
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big Data and Digital Methods 12 80 English INF/01 SPS/08
Journalism, Media and Politics 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduciton to R 3 20 English SPS/07
Undefined
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Optional
Additional Language Skills: Italian (3 ECTS) 3 0 Italian
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Courses or activities ECTS Total hours Language Lesson period SSD
Additional Language Skills: Italian (3 ECTS) 3 0 Italian Undefined
Lab: Introduciton to R 3 20 English First trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
Public and Corporate Communication (Classe LM-59)-Enrolled from 2020/2021 Academic Year
course year not available
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Behavioural Sociology 9 60 English SPS/07
Communication Methods and Techniques 9 60 Italian SPS/08
Data Analysis 9 60 Italian SECS-S/01 SPS/07
Web Communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Marketing (advanced) 9 60 Italian SECS-P/08
Optional
Cross-Media Communication 9 60 Italian SPS/08
Sociology of Consumption 9 60 Italian SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising and Integrated Communication 9 60 Italian SPS/08
Information, Rights and Digital Markets 9 60 Italian IUS/05 IUS/10
Social and Institutional Communication 9 60 Italian SPS/08
Optional
Datafied Society 9 60 English SPS/08
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies:
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 Italian First trimester SECS-S/01 SPS/07
Datafied Society 9 60 English Third trimester SPS/08
Web Communication 9 60 English First trimester INF/01
2 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Communication Methods and Techniques 9 60 Italian First trimester SPS/08
Cross-Media Communication 9 60 Italian Second trimester SPS/08
- The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Sociology of Consumption 9 60 Italian Second trimester SPS/08
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Consumer and Shopping Behaviour 9 60 Italian SECS-P/08
Optional
Corporate Communication and Public Relations 9 60 Italian SPS/08
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Neuro Marketing Research 9 60 Italian SECS-P/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 Italian
Optional activities and study plan rules
15 - The student must obtain 9 CFU from one or more optional activities:
Courses or activities ECTS Total hours Language Lesson period SSD
Corporate Communication and Public Relations 9 60 Italian First trimester SPS/08
Neuro Marketing Research 9 60 Italian Second trimester SECS-P/08
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduciton to R 3 20 English SPS/07
Second trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Survey Methods and Techniques 3 20 Italian SPS/07
Third trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Methods and Tools for Analysing and Presenting Open Data 3 20 Italian SPS/07
Optional activities and study plan rules
6 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also the 'Survey Methods and Techniques' Lab and 'Methods and tools for analysing and presenting open data' Lab, 'Introduction to R' Lab
Courses or activities ECTS Total hours Language Lesson period SSD
Lab: Introduciton to R 3 20 English First trimester SPS/07
Lab: Methods and Tools for Analysing and Presenting Open Data 3 20 Italian Third trimester SPS/07
Lab: Survey Methods and Techniques 3 20 Italian Second trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
course year not available
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Digital Society 9 60 English SPS/07
Economics of Communication 9 60 English SECS-P/06
Research Design 9 60 English SPS/07
Web Communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication Research 9 60 English SPS/08
Marketing (advanced) 9 60 English SECS-P/08
Optional
Human Resources Management 9 60 English SECS-P/10
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Optional
Datafied Society 9 60 English SPS/08
Market Regulation and Business Practices 9 60 English IUS/05
Undefined
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Optional
Consumer Culture 9 60 English SPS/07
Optional activities and study plan rules
11 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Datafied Society 9 60 English Third trimester SPS/08
Human Resources Management 9 60 English Second trimester SECS-P/10
12 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Economics of Communication 9 60 English First trimester SECS-P/06
Research Design 9 60 English First trimester SPS/07
3 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies:
Courses or activities ECTS Total hours Language Lesson period SSD
Data Analysis 9 60 English First trimester SPS/07
Digital Society 9 60 English First trimester SPS/07
Web Communication 9 60 English First trimester INF/01
8 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Market Regulation and Business Practices 9 60 English Third trimester IUS/05
9 - The student must obtain 9 CFU in one of the following modules:
Courses or activities ECTS Total hours Language Lesson period SSD
Consumer Culture 9 60 English Undefined SPS/07
Public Opinion Research 9 60 English Second trimester SPS/11
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Advertising Communication 9 60 English SPS/08
Corporate Communication 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduciton to R 3 20 English SPS/07
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Courses or activities ECTS Total hours Language Lesson period SSD
Lab: Introduciton to R 3 20 English First trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities
course year not available
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Behavioural Sociology 9 60 English SPS/07
Data Access and Regulation 12 80 English INF/01 IUS/09
Data Analysis 12 80 English SPS/07
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication Research 6 40 English SPS/08
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Analytics for Complex Organizations 6 40 English SECS-P/10
Social and Political Attitudes 6 40 English SPS/11
Undefined
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Multivariate Analysis for Social Scientists 9 60 English SPS/04
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big Data Analytics 9 60 English SPS/04
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Policy Design Analysis and Evaluation 12 80 English INF/01 SPS/04
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
course year not available
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Society 9 60 English SPS/07
Research Design 9 60 English SPS/07
Optional
Behavioural Sociology 9 60 English SPS/07
Data Analysis 9 60 English SPS/07
Web Communication 9 60 English INF/01
Second trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Digital Cultures and Communication Research 9 60 English SPS/08
Public Opinion Research 9 60 English SPS/11
Third trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Datafied Society 9 60 English SPS/08
Survey Methods 6 40 English SPS/07
Optional activities and study plan rules
14 - The student must obtain 9 CFU from one or more optional activities.
It is mandatory to attend the module 'Data Analysis' for students who did not attend a statistics exam of at least 6 CFU in their Bachelor studies.
Courses or activities ECTS Total hours Language Lesson period SSD
Behavioural Sociology 9 60 English First trimester SPS/07
Data Analysis 9 60 English First trimester SPS/07
Web Communication 9 60 English First trimester INF/01
First trimester
Courses or activities ECTS Total hours Language SSD
Compulsory
Big Data and Digital Methods 12 80 English INF/01 SPS/08
Journalism, Media and Politics 9 60 English SPS/08
Conclusive activities
There are no specific sessions for these activities (e.g. open online courses).
Courses or activities ECTS Total hours Language SSD
Compulsory
Final Exam 21 0 English
First trimester
Courses or activities ECTS Total hours Language SSD
Optional
Lab: Introduciton to R 3 20 English SPS/07
Optional activities and study plan rules
7 - The student must obtain 9 CFU chosen among formative activities (stage, internships or labs).
Courses or activities ECTS Total hours Language Lesson period SSD
Lab: Introduciton to R 3 20 English First trimester SPS/07
- The student must obtain 9 CFU from one or more optional activities